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Now located in Sterling, VA, Esoterica has been the Loudoun County New Age Superstore for over 16 years. Originally opening as Yesterdays Memories down on Market Street in the historic district as a consignment store in 1991, it moved to King Street in November of 1993, transforming into a New Age Metaphysical store along the way.
In 2001, in the wake of 9/11, Lilly Edens and Jane Harmon purchased Yesterdays Memories from the original owners, temporarily keeping the name Yesterdays Memories to let folks know that they were going to keep the same tenor in the store ambiance with an even stronger focus on the concept of interfaith and community of man. To that end we continue to support a variety of faiths and alternative beliefs/approaches to life and health issues. We have a wide variety of spirituality-oriented artifacts and jewelry, and a large assortment of herbs, essential and mixed oils, crystals, reiki candles and other essential items. In February 2003, in keeping with the changes made, a New Beginning was made, and the name officially changed to Esoterica, with our signature sign complete with spider (our corporation name is Diamond Spider, Inc.)
Since then we have had a continually changing inventory, keeping the core items mentioned above with other items coming and going depending on the moods of the owners. We continue to have psychics available for readings on the weekends and some weekdays, a wonderful plethora of classes and weekly groups who meet for a variety of reasons.
In 2010 we decided it was time to move again, to take advantage of the changing demographics, and move Lilly closer to home so she could take care of BOTH home family and store family. The process was tricky, but eventually we found a lovely hidden spot in a shopping center just off of Route 7, a hop, skip and a jump from Lilly's home. Time brought more changes - and we had to close down the brick and mortar store - and move back to just an online store - and even that was too much for several years. We are rebuilding the online store, and are doing some local vending opportunities. More to come!